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Jenny Bäckstrand

 

Job title: Senior Lecturer/Assistant Professor in Logistics

Institution: School of Engineering, Jönköping University, Sweden

Email: Jenny.Backstrand@ju.se

 

 

 

Jenny Bäckstrand joined the IPSERA Executive Committee in March 2016. She is an assistant professor in Logistics at School of Engineering, Jönköping University, Sweden. She is currently the program manager of a Bachelor program in Logistics Management and teaches mainly Purchasing and Supply management at both bachelor and Master level. Her course in Purchasing Logistics is distributed digitally to students over four continents. At graduate level she teaches advanced research methodology (interactive research). She was recently elected “teacher of the year” by the students at School of Engineering.


Her research focuses on purchasing in manufacturing companies and more specifically on competitive strategies for customized products. The current research interest is pinpointing knowledge transfer and communication both internally between departments and externally from the customer and to the supplier. Her research result – a method for customer differentiated purchasing has been implemented at several Swedish based companies such as Ericsson and Siemens. A complementing research interest is thus within interactive research methodology and practitioner oriented research.

Twitter: @PurchasingLog

Skype: jenny.backstrand

 

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